Uber and Taxify are poised to be most dominant brand names in the ride hailing services sector, where the latter was recently launched in the country with lots of drivers signing up. On the other hand, Uber is the current market leader amidst high competition since its launch, riders have always ranked it as one of the best services with affordable rates.
With the advent of Taxify in the Ugandan market, Uber, real, Quick taxi, Friendship taxi, and other hail riding services are up for some challenge. In a comparison between the two services, both remain seemingly better amidst other alternatives.
Both services base their charges on time and distance variables but Uber provides fare estimates, to help riders know at least how much a trip will cost . This however is subject to change should the distance and time variables change especially if the rider opts to use a different route than one whose initial cost was estimated. Furthermore Both apps rely on advanced mapping software for accurate location information and users live locations to estimate total fares per trip,as follows.
|Taxify (Ugx)||Uber (Ugx)|
|Fare Per Km||600||750|
|Time (per minute)||150||150|
Both Uber and Taxify are cross platform apps offering all day all night ride hailing services. According to Play store statistics Uber has over 100 million global downloads together with over 0.3% reviewing the app with a 4.2 user ranking total.
However, Taxify has over 1 million global users. The two apps are available free on both android Playstore and the Apple store. In addition Uber has a limitation on specific areas which makes the service only available in selected parts of the country whereas Taxify tends to offer rides fully in and around the city.
Uber has always accepted both cash and credit card payment methods within the app. They also give out referral coupons from time to time, that are exchanged for free rides each time a new rider registers with a promo code.
Taxify also offers both cash and cashless trips to enable riders pay using their most convenient option, free credit of up to 10,000 Ugx redeemable when a new rider is referred to the service. None of the services uses mobile money which seems to be a widely used mode of payment in Uganda.
Uber has a wide coverage in both Kampala and Entebbe, with limitations to city outskirts many riders miss return trips since they prefer using the service even from their homes, a challenge that Uber is set to address while increasing its coverage area. Taxify also offers wide coverage within Kampala and Entebbe where a user can always request for rides effectively better than its counterpart that has limited zones.
With a fast mover advantage by Uber, Taxify will need to work hard in order to be perceived as a good brand by Ugandan riders. There is already an exodus of Uber drivers shifting to Taxify in order to pay less commission since the service only charges 15% as opposed to the competitors that require over 25%.
Furthermore new services like Maramoja are planning to launch in the Uganda to join the move for ICT in transport.