This is Samsung’s promised Metallic phone: The Galaxy Alpha

Galaxy Alpha

The evolution of Galaxy Design

Galaxy Alpha

Samsung does what it does best, gush out phones on a monthly basis, but this one is special. After some rumors and anticipation, Samsung has today taken the wraps off it’s latest flagship phone, called the Galaxy Alpha, a smartphone with a metal frame. The iPhone look alike is an ultra-thin (6.7mm) Android phone with a 4.7-inch 720p display, 12-megapixel camera, with a disappointing 1,860mAh battery, and depending on your region the phone will either come with a quad- or octa-core processor. No pricing has been announced yet but the device will be available in September.

The Alpha’s design is a mix of Samsung’s Galaxy s5 with a hint of the iPhone. The company calls the phone “the evolution of Galaxy Design,” adding that it showcases a “new design approach” for the company. Just like on the iPhone, the Alpha also has flat metal sides with chamfered edges, and removable back cover. The back covers will allow Samsung push out devices in a range of colors at a lower cost, and the Alpha will come in black, white, gold, and blue.

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This new approach to design indicates that the company is listening to its users. We sure iPhone users are not amused. See promotional video below.