MTN Uganda today rewarded the 1st winners of the MTN CallerTunez Online Awards. Singer Rema Namakula famous for her “Mchuzi” song was rewarded UGX 2.5 milion as the artist of the month of August for her song “Mchuzi” being the most downloaded song in the Month of August.
“I am very grateful and happy for MTN creating such a unique platform for artists and customers to be rewarded for their great work. I appreciate my fans for supporting me and downloading my Caller tunes “Mchuzi”. I encourage all customers and Rema fans to download my songs that are on the MTN portal by going to your phone and then dial *170*2# and follow the prompts” said Rema Namakula.
It was not only Rema that was rewarded today but 11 MTN customers were also rewarded with cash and Huawei Ascend phones as best customers of August.
These are first of its kind in Uganda. In this campaign, trending artistes and producers of content like recorded quotes, jokes, skits speeches or other sound bites will be rewarded for their work. Fans and customers that participate in downloading this content as CRBT’s will also be recognized as part of this campaign.
As part of MTN’s vision of delivering a bold new digital world, it is focusing on transforming society through digital innovations. For artistes, CRBT’s are fast becoming an alternative business model, complimenting other revenue streams like concerts and album sales. And for customers, “they are constantly finding new ways of entertaining themselves.
MTN CallerTunez Online Awards is a platform created to recognize and reward Artistes and Content Producers with the most downloaded CallerTunez on the MTN Portal while giving interested customers the awareness and opportunity to use this entertaining and engaging service.
Susan Kayemba, the MTN Senior Manager- Retention and Social Media at the rewarding ceremony today said that MTN will continue rewarding artists and customers every month as part of the CRBT Online Awards in the buildup of the grand awards at the end of this year. The monthly recognition will be of artistes with the most downloaded CallerTunez and customers with the most number of CallerTunez.