Jumia Market Black Friday 2016 sales hit new record high


Jumia Market Black Friday 2016 sales numbers are in, and seems Ugandans took online shopping to another level this year. Jumia Market;s 3rd Black Friday took place 25th November 2016, and according to the Jumia their website attracted 3 times more traffic and 11 times more orders than on a normal day! With exclusive deals of up to 70% off electronics, home appliances and fashion, Jumia Market exceeded expectations by hitting a new record of online sales in Uganda. Our efforts to get the exact sale figures from Jumia were fruitless.

For those not familiar with the concept, ‘Black Friday’ originated from the U.S. and is known as the biggest shopping day of the year. Stores offer major discounts and customers get to shop for deals they would otherwise not find on a regular day. Now ‘Black Friday’ is a global movement, and takes place every last Friday of November in a number of countries.

Although the concept was first introduced to Ugandans exclusively by Jumia Market, 2016 saw the concept being adopted by other retailers in Uganda, including local supermarkets. A popular supermarket received an overwhelming crowd of customers as a result of their Black Friday promotions. Shocking images of the congested scenes at the supermarket surfaced on social media, and Jumia Market UG’s social media manager couldn’t pass up the opportunity to poke some fun by tweeting the following picture with the caption: “Black Friday shopping in supermarkets vs. on Jumia Market! Choose the easy option with #JumiaMarketBF”

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For the first time, Jumia Market offered selected Black Friday deals for 5 days (from Monday 21st November) so some customers were able to secure their deals early – but the full range of deals were only unlocked on Black Friday itself.

Ugandans will be happy to know that they can certainly expect another Black Friday sale from the leading online marketplace in November 2017!