Deep social Media Integration and News Curation
Popular news reading app Flipboard today launches Flipboard 3.0 on both iOS and Android mobile operating system platforms. With many news reading apps like Yahoo News Digest, HTC’s Blinkfeed and SmartNews, Flipboard wants to standout with this new update. The redesigned app now lets you pick from 34,000 topics to help narrow down what specific topics matters most to you, and presents curated, topical stories in a “Personal Magazine” that pops up when you open the app.
The new Flipboard is now broader but also more personal than ever. In what may be considered a risky move for Flipboard — where it’s making its picking all of your social feeds into one single package of photos, links, and videos — but it could potentially turn Flipboard into the one news app you use, which is the real holy grail.
Flipboard 3.0 also introduces a fresh new design that emphasizes high contrast headlines and knavish typography. The app also targets phones, specifically,where the company says 70 percent of its users reside. The app’s new focus seems heavily influenced by what we saw from the latest Foursquare update earlier this year. This redesign brings forth a unique combination of algorithmic curation, daily news, and social media aggregation and could be tough to beat — if it doesn’t prove too cluttered or unfocused for new users.