Apple officially has its own Instagram account

Apple on Instagram
Image Credit: Apple

Today Apple has launched its @apple handle on Instragram, which for now, only has a series of photo sets comprised of devoted iPhone photographers’ work. The company says that the effort is “a look through the lens of iPhone users around the world.” Each album asset is actually a video slideshow of a photographer’s work with an accompanying sound clip of her or him talking about the subject matter. Apple encourages other Instagram users to participate through the hashtag “#ShotoniPhone.”

Apple has used the same “Shot on iPhone” phrase on billboards around the world, including in New York City. Instagram, the primary photo-sharing app for nearly every smartphone user, seems like a logical place for Apple to further push iPhone photography and the results its most popular device can produce.

Instagram now has 700 million monthly active users across Apple and Android