YouTube will no longer allow creators to make money until they reach 10,000 views. The company gave content creators a five year head start, that easily permitted them to start uploading videos, and immediately begin making money. With this model, YouTube grew into the web’s biggest video platform, although this has also caused some issues. Due to different copyright laws in different countries, people were creating accounts that uploaded content owned by other people. Which was illegal.
So to remove, the bad hombres, YouTube has announced a change to its partner program today. Henceforth, creators won’t be able to turn on monetization until they hit 10,000 lifetime views on their channel. YouTube believes that this threshold will give them a chance to gather enough information on a channel to know if it’s legit. And it won’t be so high as to discourage new independent creators from signing up for the service.
In a blog post published today, Ariel Bardin, YouTube’s VP of product management said that “In a few weeks, we’ll also be adding a review process for new creators who apply to be in the YouTube Partner Program. After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies, if everything looks good, we’ll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.”