Facebook is planning to utilize app and website information from it’s users’ browsing habits in order to target them with more relevant ads. Facebook has launched a new tool that will allow advertisers to gather more information on Facebook users. This interest-based form of advertising is what is now used on the web. Today’s changes, will initially roll out to US Facebook users soon, and will be an opt-in process for users to share with Facebook advertisers.
This change is of course expected to spark privacy concerns and complaints, and Facebook appears to be displacing any feedback by announcing improved privacy controls alongside its ads changes. You can watch the video below for more details.