It’s not common sight to see big companies come out openly to endorse LGBT rights at least here in Africa. Today Apple has released a video showing its employees, including CEO Tim Cook, taking part in the San Francisco Pride Parade on June 29th in the US. All in the name of “celebrating Apple’s unwavering commitment to equality and diversity.” According to reports from Reuters, Apple handed out free iTunes gift cards throughout the gay Pride Parade and even kicked if a notch higher by set up an LGBT station on iTunes Radio. “We believe that inclusion inspires innovation,” Apple said in a statement published alongside the new video.
With rumors of Apple’s CEO being gay, the company is outspoken about its support for equal rights. We can only imagine now how conservative Apple die hards in anti -gay countries must be feeling.