IPSOS a global market and opinion research firm has released its third quarter report revealing different media companies leading TV, radio and the print media space in Uganda. In the TV category, NTV Uganda was the number one television station in terms of top mind awareness followed by Bukedde TV and NBS TV.
The research was conducted out of a sample of 4,500 people using the day after recall formula. NTV was also still the most watched in different regions of the country, like in the north at over 70% reach, NBS follows at about 15% reach followed by UBC. In the eastern region Bukedde has the highest reach at 48% followed by NTV and NBS.
“Northern is pretty much NTV territory but again growth by NBS. I mean 73% and 17% today don’t seem so much of a threat ” Marx Rukondo Country Director IPSOS said at a press conference.
NTV is far most viewed English TV station, while its sister station has been singled out as the fastest growing TV station in third place. SparkTV comes in fourth place on the market share and is third behind Bukedde and NTV in Kampala and central region as the most viewed. “The growth of Spark is even higher at 17% in Kampala compared to overall which was 9%. And this what now makes the difference for example for the Spark people if they are talking to advertisers, that’s what I would take”. Mr Rukondo added.
Among Radio Stations, CBS 1 and 2 are the most listened to followed by Beat, Simba, Akaboozi and Dembe FM. For English stations, Capital FM, KFM, Radio One and Sanyu FM are still the most listened to.
In the category of daily news papers, New Vision, Daily Monitor and the Red Pepper are the most read print media, while Bukedde and Kamunye still lead in Luganda.
The research was conducted in different parts of the country using a geographical analysis from 15 sub-regions.