Sony’s best point and shoot camera just got pimped up

Sony RX 100 III

The King of Point and shoot cameras gets a successor

Sony RX 100 IIIAs great fans of Sony’s RX series at techjaja, we couldn’t resist to drool when Sony announced that its point and shoot line of cameras probably the best pocketable camera is getting an iteration. The company began the Cyber-shot RX100 back in 2012, and is perfect replacement of  a DSLR, but even very usable as a main camera. 2013 ushered in the RX100M2, Sony is back today to announce the RX100M3. And like its predecessors, the goal here is to refine and push forward a camera that’s already received awards from users and overwhelmingly positive marks from the press even us at techjaja can testify as it brightness up all our product review shoots. The company has choosen to stick with the same 20.9-megapixel CMOS sensor,but has made improvements in other things in this camera.

The have incorporated the same image chip found in the A7 and A7r, Sony’s higher end DSLRs to do some off the hook image processing with a Bionz X chip. The camera has a sleek, slightly glossy black finish and that 180-degree tilting LCD on the back we found on the M2.The RX100 III does welcome brand new Zeiss glass in the Vario-Sonnar T*, a 24-70mm, f/1.8-f/2.8 lens — which the company Sony says this is perfect for keeping a wide-angle view and should help you take some great pictures.

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The company says it has improved low light conditions shoots of the RX100M3 compared to its predecessors  thanks to the more versatile aperture. Video capture of the RX100 series has been improved the camera shooter can now processes video in XAVC S format, which, according to Sony, lets you record 1080p videos at a much faster data rate and with very little compression — producing better and crisper output.

RX 100 III_2


The rear LCD screen can now tilt up to 180 degrees, making the RX100M3 better fitted for selfies and some of your less serious moments. There is a  AF mode that continuously tracks a moving subject by adjusting the AF frame around it. On the connectivity font, it has WiFi/NFC for wireless sharing and the ability to capture 4K still images, making the newest RX100 an even more powerful little camera.

The RX100M3 will be released in June for $800