Xiaomi best known as the Apple wannabee or the Apple of China has disrupted the smartphone segment for a greater part of its existence to nearly claiming the world’s most valuable startup position before carpooling service Uber came knocking at the door to claim the sweet spot. How has it maneuvered to such great Heights? Cut throat pricing, social buzz and online marketing which avoids the common middle man and henceforth low prices, for its top-notch hardware which at the end of the day sees increased sales.
No wonder it has positioned itself as one of the big dogs in the smartphone game without ever touching US soil (Though inroads are imminent) and a behemoth in its homeland, dethroned Tim cook and the team and relegating Samsung with its hard-hitting knuckles. The celebratory joy saw it expand to India, Brazil, Singapore, Indonesia and other countries across the Asia-Pacific. Noticed one region missing on the list and no speculation about it ever setting foot there? It is simple, Xiaomi come to Africa.
Yet it’s one region promising for upstarts like Xiaomi especially for its fierce pricing and relatively unsaturated with potential for growth. The likes of Tecno, Injoo, Infinix and others that clutter Africa are doing it big beating favorites like Samsung over the years.
It’s newly launched Redmi Note 2 and Prime won’t only catch eyes, but the wallets too. A MediaTek Octa-Core Helio X10 processor, 2GB of RAM, a 1080p 5.5inch screen with 16GB and 32GB storage variants, a 3030mAH battery and 4G at under $120 dollars is a good bargain.
Who wouldn’t want a free good delivered on a silver platter?
It should be noted that Xiaomi already has an army of low-cost devices like the Mi line of phones, power banks, headphones among others. Adding to this is the Redmi line of phablet which has been refreshed with the Note 2 & Prime.
It’s here in Africa that low-cost handsets have blossomed over the years, a sub $100 phone is a must have over these lands. It’s uncommon not finding a smartphone with one out of every five people you find in African metropolis. Everyone yawns for one which explains the downward spiral seen over the years regarding dumb phones.
To add icing to the cake, E-commerce has grown over the years with sites like Jumia painted almost everywhere on African soil. Though not profitable as yet, E-commerce is moving North with many prospects of continuity in that direction years to come since it’s in virgin territory. Xiaomi can as well opt the traditional way of using authorised resellers who have held ground for the likes of Tecno but still at next to zero prices.
As the rest of the developed world sees numbers plummet with saturation loitering around like a stray dog and China seeing constrained growth, other emerging territories like Africa, India and southern Parts of the Americas should be considered the next launchpads for the next Apple or Samsung.
Image Credit: Wiki