Uganda has introduced Smart Pesa Cash Back a promotion that guarantees customers shall receive 20% of any amount they load of airtime back in the form of e-float (mobile money), when they use the Smart Pesa platform. The promo that was launched this week is dubbed as a new promotion to enhance customer’s user experience.
Smart Uganda recently launched its mobile money platform ‘Smart Pesa’ after the other forerunners had already settled in the mobile money market with a promise of delivering affordable mobile financial services to all Ugandans.
“We have received very good traction on the platform since launch just over a month ago, with over 20,000 subscribers signing up to the services. This promotion is aimed at rewarding those currently on the platform for their support thus far and encouraging others to join us” commented Brenden Kachenje Smart Uganda’s Acting Chief Operating Officer.
The bonus cash can be used for other Smart Pesa transactions or physical cash withdrawn. The cash back rewards can also be used to pay bills on the Smart Pesa platform.
“We know that financial inclusion is very important, not only to our customers, but to all Ugandans. From being able to send and receive money to family and friends, topping up airtime as well as bill payment; Smart Pesa will support people’s everyday needs, with robust systems that offer unparalleled reliability” continued Mr. Kachenje.
In Uganda, the amount of money transacted through all mobile money payments platforms or mobile banking grew by Sh8.5 trillion in the year 2015.The platform is now the fastest growing means of payments and Ugandans have continued to embrace it over the years.