Samsung Galaxy S5 sales fall short of expectations

smartphone era

Today, the The Wall Street Journal has reported that Samsung’s Galaxy S5 flagship phone sales have fallen short of expectations. The S5 has reportedly sold 12 million units in its first three months on sale; roughly 4 million less than  the Galaxy S4 and all in all around 40 percent fewer than projected. We recently reported that Galaxy phone sales have gone done due to cannibalization of other OEMs in China like Huawei and Xiaomi .

It’s been noted that the company over overestimated how much the plastic made Galaxy s5 stock would be needed, Samsung spent a lot on advertising in order to get rid of units that users had shunned.   Last month the company was looking at ways of transforming its smartphone portfolio after reporting a drop in profits and revenue. There are also rumors of a management shake up.

Source: WSJ

 

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