It might not come as a surprise given the many Infinix branded smartphones that you always come across but, it should surprise that the brand has not “officially” launched in Uganda. The Carlcare managed brand belongs to Transsion and is brother to both Tecno and iTel. It is famous for its online led flash sales that cause quite a stir every time they go live.
We should ask our Nigerian and Kenyan brothers since the it officially trades there with brands like Hot, Note, Zero, Hot S to its portfolio which are normally listed on e-commerce sites like Jumia.
The brand is also known to sell its spec heavy handsets and accessories at cutthroat prices that normally draws customers , a similar approach employed by its somewhat known brother Tecno though the latter has formally established itself through offline channels.
The speculation comes at the time when Carlcare, the firm that manages the brand here called for Ugandan digital managers to manage the brand online. Like we said, it hasn’t officially launched here but this cements claims that they’re planning on setting up shop here. We are yet to establish if they’re to employ the same approach here like elsewhere.
Selling phones online normally tears down overhead costs unlike the traditional brick stores that accrue rent and other associated costs, which in return enables the brand to sell at such near cost pricing.
However e-commerce is yet to establish itself as a commendable alternative to traditional sales channels most Ugandans are accustomed to. The logistical hurdles are in droves but nevertheless the likes of Jumia have somewhat thrived after revising their approach.
Jumia now stands amongst the top visited websites in Uganda which is a positive sign that Ugandans finally picked interest. It shouldn’t come as a surprise if all Infinix branded smartphones and accessories are exclusively sold on Jumia.