Powdered Alcohol could be the next big thing

Powdered Smirnoff (Image Credit: Killingtime)

As food processing technology advances, companies have now managed to  formulate alcohol from liquid to powder form just like a packet of sugar of glucose. This new product has been approved by US regulators, and Uganda being ranked globally as the world’s 8th alcohol drinking nation and number one in Africa, this product makes this the best news for us since the signing of the anti gay law.

Palcohol is the name of the new product, and it basically transforms a shot of vodka or rum into a pocketable pouch of powder. Just like those powdered drinks you see in the supermarket, all you need to do is tear it open, add some water, mix, and you’ve got hard liquor. Palcohol is  expected to be more popular among the youth especially for those that will come in form of  sweet, pre-mixed powders.

Take your Pal wherever you go

The company plans to make mojito, margarita,cosmopolitan, and lemon drop flavors. The options for teenagers to abuse this new form of alcohol is limitless. So Palcohol offers a few tips on its website (cached) ranging from sneaking booze into places like schools, movie theaters and college sporting events (where alcohol is not allowed). They also envision young people sprinkling it directly onto food so that they don’t even have to stomach the bitter alcohol flavor.

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To put this into perspective, the product’s motto is “Take your Pal wherever you go!” The original site, which has now been replaced with a more responsible, updated version, even offered this word of caution:

Let’s talk about the elephant in the room… snorting Palcohol. Yes, you can snort it. And you’ll get drunk almost instantly because the alcohol will be absorbed so quickly in your nose. Good idea? No. It will mess you up. Use Palcohol responsibly.

Palcohol site

According to the updated site, the powder is cut with enough filler to avoid make snorting it. Don’t get excited yet, even if Palcohol’s founder says that he plans to release the product later this year, it still has some hurdles to overcome before it goes on sale.

Robert C. Lehrman, the attorney behind Bevlog, points out that the numerous industries that have a vested interest in keeping powdered alcohol off shelves will stand in the way. There are also state regulations, and even if the government provided its full approval, retailers and wholesalers would still have to get on board. Whatever happens it’s just a matter of time and we shall have this product on ourselves so buckle up.