MTN Uganda is finally legal to ‘drink’ and ‘vote’. Tomorrow, the company celebrates 18 years since it launched its operations in Uganda. The company officially started operations in Uganda on the 21st of October 1998 and tomorrow will mark 18 years of service to Ugandans. In its 18 years of existence, MTN has grown from Uganda’s “everywhere you go network” to Uganda’s most used voice and data carrier, deploying a slew of mobile technologies ranging from 2G, 3G, 4G-LTE, ‘Fixed Lines’, Fiber solutions and the list goes on.
MTN is now the market leader in telecommunications counting over 10 million subscribers. Before it set foot in the peal of Africa, Ugandans were served by Celtel (whose services were way beyond what an average Ugandan could afford at the time with mobile telephony), together with Uganda Posts & Telecommunications that operated fixed lines only to be disbanded into Mango that later re-branded into Uganda Telecom (UTL). Today, we have Airtel, Africell, UTL among others, and despite the competition in Uganda’s telecom sector, it has managed to remain on top of its game not only being the highest tax payer in Uganda but also one of the few telecos that post record profits year on year.
MTN’s popularity was built on a foundation of brand loyalty and quality
To over take Celtel, MTN built a network that targeted the mass market and also charged airtime and service fee in local currency, a strategy that saw Celtel’s clientele churn to MTN. Since then, MTN Uganda’s popularity has been built on a foundation of brand loyalty and quality. The thing that keeps MTN relevant is a mix of the ubiquity and quality of its services. It expanded its network to all corners of Uganda giving a chance to all natives to experience their first mobile phone call experience.
In 2013, MTN launched the first 4G-LTE network in Uganda, which it later re-launched with an improved LTE technology promising faster browsing speeds to the masses. The carrier has since branched into the enterprise solutions market with its MTN Business imprint. The latest venture in the mobile financial space, is the company’s joint venture with CBA bank to provide loans with a product known as MOKash with over 600,ooo users on MTN’s mobile money platform.
MTN is now relaying information to its subscribers to keep their numbers on in anticipation of something provided they abide. At the same time MTN is thanking its subscribers for choosing it. Our attempts to establish what MTN subscribers should expect proved futile.
MTN’s current C.E.O, Wim Vanhelleputte penned a letter commemorating this milestone. Love them or hate them, MTN Uganda has become engraved into Ugandans way of life making it more indispensable than ever. Happy 18th Anniversary Team yellow.
— MTN Uganda (@mtnug) October 20, 2016
Edited By Remmie S & Roger B