Oculus Rift to be priced at ‘the lowest cost possible’ says Mark Zuckerberg

oculus rift could be affordable
oculus rift could be affordable
Oculus Rift demo at E-Learning Africa 2014

Oculus was a start-up company that was bought by Facebook, this virtual reality gaming company aims to take Oculus Rift to the mainstream consumer market. During an interview with Ars Technica, Oculus CEO Brendan Iribe said he envisions the company’s first consumer product selling “just north of 1 million units. It’s not going to be a console-scale market,” Iribe says. “It always could be, but that’s not the goal.” The company aims to “set expectations low, get the enthusiasts and early adopters to get into the space”. The CEO further admits that Facebook’s billions won’t have much of an impact on the first consumer Rift.

Facebook is naturally expected to have a big influence especially in the area of pricing. Oculus CEO said that Mark Zuckerberg wants to drive down the Rift’s cost for consumers in whatever way possible. “I do too,” the CEO noted. “But at the same time, we were planning to run a business, hopefully a break-even [or] profitable business off of this, not a money-losing business. Mark is much more in the mindset of ‘Let’s get this to scale with the best quality product at the lowest cost possible.'” We hope it will be priced to a level of affordability even here in Africa, but the goal for Oculus seems to be selling virtual reality gaming to consumers at cost.

The second commercial Oculus headset will be designed with the help of Facebook’s deep pockets, Iribe says that “It is going to allow us to deliver a much better consumer V2, that’s for sure,There’s a lot of rich content being made, but we need a lot more of it.”

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