As we yearn for more local content, NTV has finally launched the long awaited Luganda TV channel that has been rumored for a few months now. Spark TV, is an all new female TV channel in Uganda that was unveiled at Lugogo Cricket Oval in Kampala on Friday at the ‘Born to win’ concert which featured singers Diamond Platinumz (Tanzania) and Nigeria’s Patoranking. This Luganda station is a sister channel of NTV Uganda, targeting women and is available on free-to-air sets as well as digital TV service providers Zuku and StarTimes and GOtv. This has been seen by may as the pressure to match up with the demand for local content that has forced Nation Media’s NTV Uganda to launch Spark TV channel to add onto its already existing NTV channel.
The Luganda television channel started testing its signal in July, as they finalized on the construction of the ultra modern studios also based at the NTV Uganda Head quarters at the Serena Conference center. Others will argue that, the rivalry between the Nation media and Vision group, could have propelled NTV to venture into the local turf. Vision group is already yielding enormous returns from the all Luganda station, Bukedde TV one and two, with the former peaking as favorite in the suburbs of different towns.
Speaking at the launch, NTV Uganda managing director Ms Aggie Konde, said ;
[signoff icon=”quote-circled”]The Luganda channel is a special offer to their viewers. We have something different from any other television station in Uganda,” Ms Konde told journalists after the official unveiling of the channel. The people of Uganda asked us for what they want and we have worked hard to bring it to them. This is a spark to our viewers. I am sure they will enjoy it. Our programming is fresh and youthful. We asked our viewers what we could do for them and they told us to be different. We have indeed given them the difference they asked for.[/signoff]
Spark TV will majorly provide programming for young and progressive female viewers.
Image Credit: iconzmagazine