Nokia died because it didn’t innovate and Microsoft is now copying Apple’s strategy says Apple CEO Tim Cook

Bloomberg Businessweek, as today published an exclusive interview with  Apple CEO Tim Cook shares and they managed to pick his brain on Microsoft’s planned acquisition of Nokia’s mobile phone business.

“Everyone is trying to adopt an Apple strategy, we are not looking for external validation of our strategy, but I think it does suggest that there’s a lot of copying, kind of, on the strategy and that people have recognized that importance”

— Apple CEO Tim Cook

Tim Cook further believes the rest of the industry should pay close attention to Nokia’s fate. “I think [Nokia] is a reminder to everyone in the business that you have to keep innovating and that to not innovate is to die.” Until recently, Nokia had a massive lead in the global market-share, especially here in Africa with their feature phone and Asha line- up. But with the advent of the iPhone and Android, lead to Nokia’s slow death. Nokia’s hardware has been innovative and remarkable in the recent year, but they always left the software behind of the innovation.

In 2010, Microsoft Business division head Stephen Elop became Nokia CEO, and during his tenure transitioned the company away from its Symbian and Meego operating systems onto Windows Phone. Early this month, Microsoft announced it is buying Nokia’s Devices and Services division, which is still pending regulatory approval.