Nintendo’s longest serving CEO Hiroshi Yamauchi dies aged 85

According an emailed statement sent to the BBC, the popular gaming revolutionist and businessman, Mr Hiroshi Yamauchi, has died aged 85. He is accredited with changing Nintendo into a world-leading video games.

“He understood the social value of play, and economic potential of electronic gaming. Most importantly, he steered Nintendo in Its own course and was unconcerned by the actions of his competitors. He was a true visionary.” said Ian Livingstone, co-founder of Games Workshop and former chairman of publisher Eidos.

Rob Crossley, associate editor of Computer and Video Games magazine, told the BBC: “You cannot overestimate the influence the man  had on the games industry.” When he left the company, Nintendo has gone on to produce the hugely successful Wii console, but has floundered in the past 12 months due to disappointing sales of its latest effort, the Wii U.

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