Music station Trace TV introduces an over the top (OTT) TV service called Trace Play

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Trace TV is synonymous with the hippy millennials that love urban music especially when MTV Base became a little boring and the vacuum left behind by the demise of Channel O. However even before this, Trace TV has been growing over the years especially in Anglo and Francophone African as it targets mainly French and English speaking countries. As of this writing, Trace Play is live streaming on mobile devices, laptops and the PC.

Trace Play is a new SVOD service from Trace TV that incorporates over 10 live TV and 30 radio stations with several hours of content and it  lists over 2000 on demand videos. On top of this, Trace Play promises you live music concerts, movies, series, documentaries and exclusive original shows targeted towards the afro audience.

Trace Play also lists that the content will be available in HD in over 200 countries and goes on to list 2 subscription tiers of $4.99/Month or $49.99/Year but the subscriber can choose to cancel at anytime without accruing fees.

Trace Play is Netflix’s equivalent of Music except that there is a spicing of entertainment content that complements music like movies,TV Shows and documentaries plus of course radio.

While the rest of the world is shifting to streaming over traditional terrestrial broadcasting, surprisingly most African countries are yet to experience this shift in media consumption owing to the expensive internet. This is the one reason that has seen SVOD players take a snail’s path in acquiring new subscribers on top of their subscription fees that require debit/credit cards that are also less popular among the African populace.

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