Microsoft’s plans to re-brand Bing, Skype, and Xbox
Windows Phone design studio general manager Albert Shum and Todd Simmons, creative director at Wolff Olins, held a talk about “re-imagining” Microsoft, at a recent design day event in Norway, . After switching its Windows, Office, and Microsoft brand logos last year, it seems the company has some more plans for Bing, Skype, Yammer, and Xbox. Simmons revealed a concept video from two years ago of how Microsoft looked to rebrand its key products. Part of the video includes a new Bing logo that looks very similar to a paper airplane or flying boomerang.
At first it seems the clip is simply an old concept, like similar ones Microsoft has experimented with previously, but later in the presentation Simmons reveals design work for the same Bing logo and what appears to be a future Skype or Yammer brand change (see image below). “Other brands are coming along too,” he notes before the reveal. “Bing, Skype, Yammer, Xbox…everything is under development as well.” Both logos fit Microsoft’s new approach to design, with a flattened look and colors that align well with other products.