According to a report in The Verge, Steve Ballmer Microsoft’s CEO has at last admitted that the company built too many Surface tablets, and to make matters worse, it’s not selling as many Windows devices as it expected to. Ballmer and COO Kevin Turner both addressed the recent $900 million hit for Surface RT and the sales pace of Windows across various devices during an internal town hall event earlier this week, . According to several sources, Ballmer openly discussed Microsoft’s focus on securing Instagram for Windows Phone, and its plans for the next-generation Surface.
“We built a few more devices than we could sell,” the Microsoft CEO admitted when referring to the slow Surface RT sales. Microsoft recently cut the price of its Surface RT tablets by 30 percent worldwide, and Ballmer and Turner reiterated during the internal meeting that the huge writedown was a price adjustment that was necessary to sell Surface RT devices.
“We’re not selling as many Windows devices as we want to.”
Ballmer also briefly discussed the performance of Windows. “We’re not selling as many Windows devicesas we want to,” he said, referring to phones, tablets, and PCs.
Source: The Verge
Image Credit: Digital Trends