We are all moving towards the dotcom era , and the Government of Kenya will also flow suit as it plans to cut its print advertising budget by about 50% by using digital advertising solutions. This is according to a report in the Daily Nation, which quotes Cabinet Secretary, Fred Matiang’i while addressing a workshop in Nairobi.
According to the report, the government is in the process of researching the best possible ways in which to move their advertising online. If this was to happen, digital advertising will get a major boost as online publishers share the more than US$ 40 million advertising budget.
There has been a significant uptake of digital advertising products in the country lately covering both traditional banner advertising and social media products including Facebook, LinkedIn and Google’s Adwords. Early this year, Standard Chartered Bank carried one of their “low interest rate loans” campaign entirely online, sparking a debate on the future of print advertising.