Jumia Uganda, has announced the return of its annual Black Friday discount sale – but for the first time, the leading online shop will offer Black Friday discounts for a 14 day period instead of just 1 day. Exclusive discounts of up to 70% will be revealed across all product categories including electronics, appliances, fashion, home supplies, kids products and more, from November 24th to December 8th – on the online shop and via the free Jumia mobile app.
“Black Friday” originated from the U.S. when retailers noticed a spike in sales on the day after Thanksgiving. Retailers decided to capitalise on this trend by offering discounts and special deals – and now, “Black Friday” has grown in to a global movement that Jumia has made sure Ugandans do not miss out on.
Jumia Uganda’s Country Manager, Ham Namakajjo, advises shoppers to 1) research their desired products in advance as they await the discounts; and 2) take advantage of the Double Shillings voucher promotion. “We are giving our customers the opportunity to save even more during Jumia Black Friday. If they purchase a 20, 30, or 50k voucher on our website before November 23rd, we will give them double the money to spend during Black Friday,” Namakajjo announced at the Jumia Black Friday press meeting.
“With the support of our Black Friday partners: MTN, Samsung, Tecno, Infinix, Fero, Bata, Pampers and Kwese TV – we have planned a shopping event that will save our customers a lot of money as we approach the festive season,” Namakajjo concluded.
As Jumia’s campaign will run for 14 days, alongside other festivities such as flash sales, contests, voucher and prize giveaways, the campaign has been dubbed the ‘Jumia Black Friday Festival’. Not only will shoppers enjoy discounts and special deals that cannot be found anywhere else in Uganda, but those who place an order during Jumia Black Friday also stand a chance to win the prize of a lifetime: 2 flight tickets to Dubai.
For convenience, orders are placed online through their website or app, delivered directly to the customer’s preferred location, with the option to pay cash or card on delivery in Kampala; and MTN Mobile Money across the country.
Jumia will continue to post updates on its social media platforms to keep fans informed about all things to do with #JumiaBlackFriday.