It is official, Africa Internet Group (AIG) is now called Jumia

Jumia Uganda launch

While hell broke loose after we gave you a snippet of what was to unfold at AIG, today’s presser has not just confirmed the rumours but made them legit and official. Africa Internet group has officially rebranded to Jumia and is officially connecting its companies into Jumia’s ecosystem with a new Vision dubbed “Expand Your Horizons”. All existing AIG properties (Nine at the last count) will be folded into the Jumia brand as earlier reported.

This happens after 4 years of successfully establishing and growing their e-commerce platforms into what has become of them. Jumia now boosts of being the number one go to e-commerce platform in Africa.

“We founded our companies with a very strong belief: internet can improve people’s’ lives in Africa. Uniting all services allows us to better help our customers fulfill their daily aspirations. This is all possible because people connect to our platform to access those services and products in an environment that we have designed for them, addressing their needs and expectations on quality, choice, price, trust and convenience.” Said Sacha Poignonnec and Jeremy Hodara, founders and co- CEOs of Jumia.

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People can now find on jumia all their needs; branded products with Jumia: fashion and electronics with Jumia (Prev Jumia and Kaymu),Local sellers with Jumia Market (Prev. Kaymu), hotel booking with Jumia Travel (Jovago), food delivery with Jumia Food (Hellofood), Jumia House (Lamudi), Jumia Jobs (Everjobs) and lastly logistics services with Jumia Services (AIGX)

The founders reiterated that “Operating under the same brand name reinforces the legitimacy of proposing other services to our customers and to our sellers.We want to have one strong brand that is trusted and loved by our customers across Africa”.

Today’s announcement puts all squabbles to rest regarding the new found Jumia. Their operating model is to remain as at each respective property but be accessed under a single Jumia web portal. Each property at the same time will however retain its website but with Jumia insignia to mark the re-branding/shift.