I am very excited to be leading MTN Uganda into the future: New CEO, Brian Gouldie
With the departure of Mazen Mroue who has taken on an Operations role at MTN group in Iran, The telecom giant gets a new CEO, Brian Gouldie who comes with over 20 years experience in the Industry. The new CEO is very optimistic for what the future holds for him and his team in Uganda. In his memo to the employees the new CEO of MTN Uganda, Brian Gouldie said
“I am very excited to be leading MTN Uganda into the future as it seeks to improve its market leadership position in a very competitive market. It is with enormous anticipation that I have arrived in Uganda to continue with the successful legacy that has been built. There is a very skilled leadership team in place and I am looking forward to working with them. I personally have had the privilege of working in a number of different operations in the MTN Group and am very excited to start this new challenge in Uganda”
Getting to know Brian Gould
Brian is a founder member of MTN, and come with a rich career. He is Strategically and Commercially focused fellow with excellent leadership skills. Is also an early adopter of new thinking or innovative approaches and continues to be a catalyst for positive change according to his LinkedIn profile. He is a qualified chartered accountant by trade; he has worked in both South Africa (15 years) and Nigeria (5 years) and has extensive knowledge in both start-up and maturing markets.
Gouldie has held a several executive positions over his tenure; the two most recent was for MTN South Africa, where he was appointed as Executive of Consumer Sales and Distribution, and most recently as Chief Marketing Officer. A visionary and catalyst for change, Brian believes that sound strategy delivers solid results. Some of the key highlights in his career included:
• Founding MTN SA – In 1994, he was part of the original team that launched MTN SA
• Launching prepaid cellular services – Launching prepaid or better known Pay As You Go, A world first, he played a pivotal role in the team which took it to market in 1998
• Launching MTN Nigeria – He was part of the original start up team that launched MTN Nigeria in 2001. He led the Sales, Distribution and Operations team as executive from 2001 to 2006.
• Launched MTN Zone – He was part of the launch team that took the MTN Zone product to market in 2007 (MTN Group and world first)
• Launch of Mobile Money – He spearheaded the launch of Mobile with an integrated banking platform in MTN SA in 2011 and within less than two months they gained more than 300 000 subscribers.
The New Company Strategy
Asked what he sees as strategically important to MTN, Gouldie said
“Our leading position in the financial services market, through Mobile Money, plays a critical part of MTN’s evolution and future success. Financial inclusion is as critical to consumers as communications access is. By integrating these two business models, MTN will have the ability to enable our customers even further.”
He aims to continue to invest in the latest technology to keep the customers’ money secure, allow for greater integration into the broader banking system and substantially improve the customer experience of Mobile Money. He also communicated that MTN will investing substantially by upgrading its financial services platform in the next two months. The company has the most extensive Mobile Money distribution network and this technology upgrade will provide our distribution agents with more business opportunities.
“In addition”, the CEO said that ” MTN needs to continue its investment in fibre technology, our 4G roll-out, corporate products and solutions, through this we believe we will enable further efficiencies for our corporate customers and in turn future growth for the country.”
MTN Now King in QoS According to Regulator
After over four years of Orange Uganda’s dominance in Quality of Services (QoS), for the first time ever MTN has dethroned them Brian continued by sharing some of his most resent observations in regards to the results published on Friday 8th August by UCC which put MTN as King in Network quality,
“This clearly positions MTN as the leading network operator with respect to Quality of Service. It is a reflection of our extensive investment strategy in Uganda and the benefits that our customers have been receiving pertaining to call quality and set up. This independent assessment also indicated that our investment has not been limited to Kampala, with MTN having a clear leadership position in other important cities like Mbale, Jinja, Kasese, Kabale, Masaka and Mbarara.”
Finally the New CEO acknowledged that the company continues to grow from strength to strength as they remain relevant to Ugandans through their products, solutions and brand investment in the country.