The P7 COMES TO COMPETE WITH THE HOTTEST FLAGSHIP SMARTPHONES
As in earlier years, Huawei’s latest flagship smartphone has been leaked , but not yet made official. Today in Paris, the company has shown off their latest P series ,the Huawei Ascend P7. Just like last year’s Ascend P6, which was the thinnest smartphone at 6.8mm thick, the P7 is no different now at 6.5mm.
The Huawei’s design team is proud of their creation — “we wanted to show great emotion. The P7 is a work of art .. especially the glass back panel” — They used up to seven layers of micro patterns and finishes. Huawei’s mobile design VP, Joonsuh Kim said during the launch that the design is creating chemistry between product and customer he acknowledged that smartphones are getting bigger and thinner, so holding them is getting difficult. And they have learnt a lot from the design of the P6 now the natural place of your thumb rests on the power key as it should.
INCREDIBLE SPEC SHEET
It has a 5-inch Full HD in-cell display with a pixel density of 445ppi, coated with 3rd generation Gorilla Glass. Huawei clearly want to compete with HTC in design as they have crafted the P7 with great precision look and feel. They have created a new Huawei “Emotion UI” to sit on top of the default Android experience. Color palletes inspired by nature, with simple and advanced icon design. Lots of curved, MIUI-like icons and you can pick from more than 100 themes. You can use quick settings and tools by swiping up from bottom of the lock screen (kinda reminds us of iOS7).
AN 8MP SELFIE CAMERA
Huawei’s Tech planning lead Changzhu Li, claims that they redefine our camera experience with the Huawei Ascend P7, he notes that customers want high-quality selfies, and great photos in low light. Because so many important moments take place in low light and it’s difficult to take photos quickly according to him. The P7 will solve this , they have incorporated 8MP front camera, f/2.4 aperture, 1.4-micron pixels. They have also introduced Smart preview window for eye sight alignment — and they have patented. They also have “Groufies” (yeah, really) and panorama selfies. They also want to solve low light issues like brightness, noise, color and clarity, they have used a rear camera — 13MP BSI Sony 4th gen sensor — with f/2.0 aperture to solve all those challenges. The camera has Ultra low light sensitivity with ISO 3600 and also has IMAGESmart Engine 2.0, including post processing, intelligent scenario processing and computer vision to produce brighter and more colorful images. For the advanced camera users it has features like tap to focus and exposure spot metering.
WORLD WIDE LTE & DUAL SIM COMPATIBILITY
As expected the phone has with 4G LTE, Cat 4 150Mbps powered by Huawei’s in-built Hisilicon Kirin SoC capable of 1.8GHz Quad core with 28 nm HPM technology. They are able to achieve world-wide LTE (even Uganda’s included Band 20). using unique dual antenna — +2dB increase with 50% more signal reception. It also has Dual SIM for more connectivity and a micro SD card slot. All that is powered by a high density 2500 mAh battery. 2 days normal usage, 1 day heavy usage, and Huawei claims it can last 15 percent longer than iPhone 5s. Over 6.5 hours internet browsing, over 8 hours video playback. Just like other flagship phones like the Galaxy s5 and HTC One M8 , the P7 has its own Ultra Battery Saving mode — 1 day standby from 10 percent charge.
EMOTION UI IS BACK
The Huawei Ascend P7 will run on Android 4.4.2 KitKat with the company’s EMUI (Emotion UI) 2.3 that comes with 650+ enhancements compared to earlier Emotion UI 1.6. There’s a “phone manager” designed to help you clear storage and save battery — plus “harassment filter and virus scanner”. The company also announced the launch of Emotion UI theme contest with a top price of 300,000 USD.
(All Images from Android Central Live Blog)