Hellofood Raises $100M to Expand Its Delivery Operations and Improve Customer Experience

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Online food ordering and delivery service Hellofood / foodpanda last week announced a new financing round of $ 100 Million led by Goldman Sachs and existing investors, among them Rocket Internet SE.

As part of the financing round, Goldman Sachs Investment Partners will join the Advisory Board of Hellofood/foodpanda. In March announced it had raised $110 Million adding the total raise to $310 Million since its launch in 2012.

Hellofood/ foodpanda also recently acquired key competitors in India, Mexico, Russia, Brazil, Eastern Europe and South-East Asia in an expansion move. This new raise will help the company to further expand its own delivery activities and improve overall customer experience across its 40 markets. Last-mile delivery has been part of foodpanda’s operations since the beginning, it will now accelerate its efforts to drive customer satisfaction, aiming to offer the most convenient way of ordering food – from the mobile app and online.

Ron kawamara, Managing Director of Hellofood Uganda, said:

[signoff icon=”quote-circled”]“This added investment, shows we are doing something right and have gained confidence from our investors, and now we can improve further the world-class customer experience we offer our clients and delivery operations, therefore making the service even better and confirm our status as the biggest global online food delivery marketplace.[/signoff]

In an added statement, Ralf Wenzel, Co-Founder and CEO of foodpanda group said:

[signoff icon=”quote-circled”]“We are very happy about the recent support from Goldman Sachs Investment Partners, with its deep expertise in online marketplaces, and which, together with our renowned group of investors, will allow us to build the leading mobile food delivery marketplace in Emerging Markets targeting over 3 billion consumers. The Emerging Markets represent the largest opportunity in online food delivery and we are committed to create the most convenient way for ordering and delivering food.”[/signoff]

Ian Friedman, Goldman Sachs Investment Partners said: “We have been impressed with both Hellofood’s/Foodpanda’s growth trajectory and high-quality management team. We believe that Hellofood/Foodpanda has a tremendous opportunity to cement its Emerging Markets leadership position in the coming years. It is our expectation that the Company’s innovative, value-added offerings will lead Hellofood/Foodpanda to be the winner in online food delivery within the markets in which it operates.”

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