At the end of last month, Facebook announced its new, gorgeous mobile app Paper , that is launching today in the US on iOS. And now the drama begins over the name they choose for the app. For the iPad users, you have already noticed that you already have another app called Paper by FiftyThree, which apparently is a well-regarded app in the App Store, and has been in existence since 2012. According to FiftyThree CEO Georg Petschnigg took to the company blog this morning to courteously ask that Facebook “stop using our brand name.”
We think Facebook can apply the same degree of thought
The Paper CEO writes that the Paper developers, along with others online and in the press, were surprised and confused after last week’s announcement. The silver lining here is that, Facebook apologized for the confusion. However, that’s not enough as now the Paper CEO wants Facebook to Change it’s app’s name. “We think Facebook can apply the same degree of thought they put into the app into building a brand name of their own. An app about stories shouldn’t start with someone else’s story,” Petschnigg says. So far Facebook has declined to comment.