Facebook’s stock has early this week hit a new all-time climax of $81.89 a share, this is an increase of about 2.5% on the day, now its worth $230 billion. In 2012, Facebook was still struggling to climb back up to its IPO price of $38 a share amid nagging concerns from investors about its potential to make a successful shift to mobile.
Facebook has in the recent past acquired Instagram (now worth $ 35 billion), WhatsApp and Oculus VR. Now that Instagram also has 300 million active users and has surpassed Twitter there is nothing to stop Facebook from spreading it’s wings further in 2015.
Facebook is now second only to Google in the U.S. mobile ad market, according to data from eMarketer above, and it is expected to take 8% of the $140 billion global ad market this year.