Brace yourselves for a new Facebook news feed that may now come with video ads. According to a report from Bloomberg, the social network is looking to attract valuable advertising dollars by offering marketers an option to purchase 15 second spots to show in users’ News Feeds. If you took time to analyze it a standard TV ad takes about the same length of time, and this should help companies easily shift some of their ad money away from TV and towards the internet.
The report further says that users would see no more than three of the spots in their feed per day, and sources say that ad campaigns on Facebook would cost anywhere from $1 million to about $2.5 million a day, depending the size of the audience targeted. I wonder which companies here in Africa will drown over 1 million quid into online ads.
Facebook is said to be pitching the new ad format as an alternative to primetime TV spots, pointing out that millions of eyeballs are on the social network instead of television during those times. By catering directly to TV advertisers in this way, Facebook clearly thinks it can tap a new source of revenue.