Yes, you have the name right, the smartphone is called the Essential Phone, brought to us by the father of Android, and today, the device is ready for prime time. Andy Rubin recently teased this device and promised to unveil it before the end of May and indeed he has delivered his promise. It has an almost bezel-free front and the beginnings of some form of modular ecosystem.

The Essential Phone costs $699 (UGX 2.5 million) less taxes and it comes with top-of-the-line specs and features. First feature is the obvious features edge-to-edge display that one-ups even the competition by bringing it all the way to the the top of the phone something which Samsung never did with the S8, wrapping around the front-facing selfie camera.

The Essential will initially launch in the US to start, and no word on international availability. It has Android flagship internals like a Qualcomm 835 processor, 4GB of RAM, and 128GB of storage. There is a fingerprint sensor at the back as well. The phone is built with a combination of titanium and ceramic so it can survive a drop test something you cannot say for Apple or Samsung flagships.

Modular is back

The company is also building an ecosystem of modular accessories. It starts with a magnetic connector and wireless data transfer. Essential will ship a 360-degree camera that can click in to the top of the phone, and the company will also offer a charging dock. Both connect to the phone with small metal pogo pins.

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Just like the latest iPhone, there is no traditional 3.5mm headphone jack — which is a bummer. The phone will however ship with a headphone dongle in the box.

When it comes to cameras, the Essential Phone also has the dual-camera systems found on the iPhone, but rather than use the second lens for telephoto, it’s using it for a monochrome sensor, just like the Huawei P10.  Both rear cameras are the regular 13-megapixel sensors designed for better low-light shots. The front-facing camera is in line with current expectations too: an 8-megapixel sensor that can also capture 4K video.