DSTV Uganda has finally succumbed to pressure as we reported earlier and slashed its prices. The move comes after we reported a new entrant in the payTV space, called Econet global Media headlined by Millionaire Investor Strive Masiyiwa. Econet Global Media will be launching its KweseTV brand in Uganda. Something that might have prompted the Multichoice owned brand to slash prices.
The announcement followed a tweet storm this morning under the hastag #BusinessUnusual that saw the giant TV player introduce new bouquet pricing.
Premium has been reduced to 287,250 from 334,000. Compact Plus-190,700 from 225,000. Compact 121,600 from 128,000 and Family 66,750 from 73k
— DStv Uganda (@DStvUganda) October 18, 2016
Here are the tabulated prices
|Bouquet||New Price (UGX)||Old Price (UGX)|
The announcement seems to have received a positive welcome from its customers on Twitter.
— Crystal Newman (@CrystalANewman) October 18, 2016
— David Bugzy Muwonge (@Dave_Bugzy) October 18, 2016
KweseTV won rights to broadcast Free-To-Air premier league matches. Something that might help it draw more customers on top of selling its set-top boxes for a onetime fee of $90. This means viewers won’t incur monthly charges as, is the case with DSTV, whose tight grip on Pay TV rights over the same tourney has helped it maintain a somewhat monopolistic hold on the Ugandan PayTV market and the rest of sub-saharan Africa.
DSTV Uganda also announced that it will add new channels to its prevailing bouquets with the price reductions said to effect starting on 1st October 2016. This is a developing story……………………………………