DSTV is considering an option of letting its subscribers pay only for the channels they want

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A recent interview by Mnet CEO, Yolisa Phahle has revealed how multichoice might consider letting its subscribers access and pay for customized channel chosen by themselves. This is something unheard of in the PayTV space since most channels are bundled together and then sold to consumers in bouquets.

This normally gives subscribers more channels than they can watch and the damage is reflected in the costs charged. However, Yolisa Phahle differs from this as saying that this new approach might see subscribers actually pay more, for custom packages than they do with pre-set bouquets.

In her support of the above sentiment, she added that bundling channels together enjoys subscribers economies of scale and therefore they pay less than would be the case with custom packages chosen by themselves.

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This owes to the fact that content rights are expensive and carriage fees can be distributed evenly should DTH (direct to home) TV players like DSTV decide to carry bundled channels. However the opposite is true should they choose to carry specific channels from content players.

While this might be piloted in South Africa, it might soon extend to other countries where  DSTV operates that is is sub-saharan Africa including Uganda. How subscribers will receive it remains to be seen.

This kind of disruption has been witnessed in the US, where TV players are unbundling TV channels and the choice of choosing what channel to pay for is delegated to the subscriber/end user. The caveat though, is that these channels are delivered over the top (OTT) that subjects such an arrangement to internet costs unlike DSTV whose signal is delivered over satellite despite having OTT services like DSTV now.

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