The BBC is currently trying out a month long Instagram video experiment which was launched late last week. The service is called Instafax, and it will deliver short-form video news service which is distributed using the BBC News Instagram account. Instagram allows 15-second videos and BBC will be published three per day designed to highlight the day’s news. In an interview with The GuardianBBC News Online chief Steve Herrmann said
“We want the process to be organic, and we’re keen to trial new ideas on how we can use our video content to reach new audiences,”
This is a great way we will see TV content creators deliver highlights in the near future, although this not news as sites like NowThis News has been producing short video highlights of news for Instagram since 2012. We hope our local TV station can follow suit.