Well, this is a first as, Huawei and Arsenal FC have announced a new global partnership through the 2015/2016 season. The North London football club has partnered with Chinese brand, for both Arsenal officials and players set to take part in communication and promotional activities in the UK and elsewhere.
In an Official statement Arsenal FC said that:
“We are delighted to welcome Huawei to Arsenal as an official partner. This is the first global deal we have signed with a Chinese brand, demonstrating our long-term commitment to the market through pre-season tours and sustained digital fan engagement. Huawei is a genuine leader in its field serving more than a third of the world’s population with its information and communications technology. We are delighted to be partnering with Huawei at such an exciting time in the development of its brand globally, and in particular in the UK and Europe.”
Huawei also prognosticates exclusive offers, content, and brand bearing during Arsenal matches.