YOUTUBE WANTS YOUR MONEY
Twitch, Metacafe, and Vimeo are some of the world’s free video streaming services. Of course none of them can come close to the size am muscle of YouTube. It’s users keep adding videos to it at an alarming rate and according to Google, YouTube has an upload rate of 100 hours of clips every minute. That means for any minute that passes by people are storing tones of all kinds of videos to the YouTube data centers.
With all this content, it means someone has to pay the bills of storage. But are video-watchers like me willing to pay to watch some YouTube videos? Let’s look at these fours different scenarios that could lead to us paying for watching YouTube content.
Scenarios One: Music Subscriptions
For long we have heard about a music subscription service on YouTube at it has no yet seen the day of light. This was announced last year and we had some thoughts of our own back then predicting it would be a hit. Basically this service would work in such a way that let users watch and listen to its clips without ads, in exchange for a monthly fee.
Scenarios Two: Threatening upcoming start-ups
Whether the owners of YouTube are in any panic due to some start-ups that are promising heaven on earth for their services is yet to be seen. Patreon, is one the most talked about start-ups that has just raised $15 million. The service will help people make repeating donations for video stars. We also have former Hulu CEO Jason Kilar, whose Vessel startup just raised around $75 million, is reportedly working on a video subscription service which includes some of YouTube’s most popular producers.
Scenarios Three: Voluntary Funding
The video streaming giant, YouTube is also preparing a system that will let users “fund” their favorite video-makers by making voluntary payments of up to $500. The project is now in beta and available for channels and viewers in USA, Mexico, Japan and Australia.
Scenarios Four: Video makers directly charge You
Now there is this spin-off YouTube video network called Fullscreen, whose future is not yet certain, but according to TubeFilter the company is rumored to be working on its own destination site, where YouTube stars would charge fans for an exclusive “window” to see their work.
All the above scenarios revolve around the idea that people have to be charged for viewing online video streaming content, but none of them of course involve removing free videos from YouTube totally. Most of the sites that use different video streaming services that they even pay for have an alternative YouTube channel where their viewers can watch them for free. This means unless YouTube pushes for paid products, no one will look for other alternatives.
Even here in Uganda where more people especially the youth watch YouTube music videos and locally produced sex education videos, I don’t think people are willing to pay for this content as the cost of internet alone is still high.