There are several tech companies vying for space and attention in our living rooms, Google is no stranger to this. Last year the company introduced the Chrome cast, a $35 dongle that could turn any TV into a smart one. After the flop of Google TV a few years back, it seems the company has gone back to the drawing board to examine what went wrong. But does TV need fixing? All that matters is good content.
Ooh hail Android TV
Today The Verge has obtained certain documents that reveal Google’s plans to renew their failed TV project under a new name now Android TV. From the images it’s clear that major video app providers are building for the platform right now. Google has completely changed strategy from trying to make your TV into a bigger, more powerful smartphone to a simple entertainment interface, not a computing platform. Google writes “It’s all about finding and enjoying content with the least amount of friction.” It will be “cinematic, fun, fluid, and fast.”
The document further indicates that Google is calling for developers to build extremely simple TV apps for an extremely simple set-top-box interface. The UI will be card based and will represent movies, shows, apps, and games sitting on a shelf. The set top box will come with a remote control and there will be “optional” game controllers. Android TV will also support voice input and notifications — though Google is encouraging developers to only use notifications in very limited cases.
If all we are reading in this document, is accurate, Google is currently in talks with selected app developers to create apps and games for Android TV and from the screenshots can see apps like Play Movies, YouTube, and Hangouts; but also third party apps like Vevo, Netflix, Hulu, Pandora, and games.
The Verge claims that Google has not commented on this