Airtel has been partnering with the Indian Women Association to sponsor the annual India Independence day celebrations. The monetary sponsorship usually ends up supporting a social cause like cancer, malaria or torture against certain vulnerable groups.
This year’s event will focus on raising funds to continue the fight against cancer and covers a charity run to fundraise for Cancer on 19th October 2014. This is a noble cause that Airtel would like to continue associating with. Last year’s sponsorship was to fight against breast cancer.
This year’s events will include a high profile performance by reknown Bollywood artist Sunidhi Chauhan who will be performing at Kampala cricket oval.