Airtel to focus on data Market

New Airtel MD tries out SWITCH ON campaign with Smartphone and NFC Technology (Image Credit
New Airtel MD tries out SWITCH ON campaign (Image Credit
New Airtel MD tries out SWITCH ON campaign using a Smartphone with NFC technology (Image Credit

The telecom sector in Uganda is just getting hotter and Airtel Uganda has vowed to undertake measures that will strengthen its foundations to stay competitive in the telecommunications sector. Now that they are second biggest telecommunications company with a subscriber base of 7.2 million with MTN Uganda at 10 million subscribers, the company has to strategize to step up its game especially in the data market.

The company’s new managing director, Mr Tom Gutjahr, told business leaders in Kampala on Tuesday that the changes in management and operations at the firm are tailored to catapult the telecom company to the top. The company will also prioritize data usage. He said

[signoff predefined=”Movie Review Signoff” icon=”icon-username”]We are empowering our staff and partners to live and champion the values of connectivity, affordability and accessibility for all,Airtel Uganda has prioritized and will continue to put a lot of effort into data usage, which has helped lower communication cost for millions of frequent business and leisure travelers across the countries that we operate in.[/signoff]

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The Ugandan data market is still an open book currently dominated by the likes of Orange Uganda, Smile and MTN, Airtel also wants a piece of that pie.  Airtel Uganda is part of Bharti Airtel, and currently holds the world’s fourth largest mobile phone operator. In Uganda Airtel Uganda was boosted by the Warid Meger to become number two on the market.